Post 2 of 6 on editorial accessibility: in which we discuss how to write alternative text … and when to lay off.
Post 1 of 6 on editorial accessibility: in which we introduce accessibility and talk about its scope: both physical and societal.
Blend has formally documented and standardized our accessibility practice, which has led to two worthwhile content updates: an accessibility primer for clients and those new to the concept, and a talk/workshop that’s about to hit the road.
This year, I was asked to help participate with GatherContent’s Advent Calendar video series. My topic – editorial triggers – is small, but important, in that it affects both one-off and non-frequent content workflows while saving us the trouble of that “OMG NEED TO GET THIS DONE NOW” stress. Thanks to GatherContent for including me […]
I am excited to say that I was featured on an episode of Write Now this past week! And while it’s not necessarily 100% about content strategy and its ilk, it’s about the writing process, how I ended up where I am in life, and how my decisions and practice have led me to this […]
How do we make our web dreams match up with the cold realization of our CMS? This transcript is loosely based on my 2017 Confab talk, “Making things real.”
Five hundred pages into a content audit, I had a laundry list of things we could to to make the redesign work. My client – a mid-Atlantic university – was angling for a new CMS and a new redesign, and I had spelled out some standard content updates. But I was still searching for that […]
It was dark when I stood up. There was a flash and a lot of movement, and then it was dark. Except for one streetlight, and then another. The road was a black canyon, kept awake by the steady blinking of my back taillight. Instinctively, I moved every limb and concentrated on the pain. Where […]
The discussion around content strategy is framed by large examples, but it’s also the work of regional organizations, small universities, and mom and pop stores. How do we adapt the big concepts of content strategy to work within the constraints of a small organization? This transcript of my talk from Now What? Conference 2015 in Sioux Falls (April 30, 2015) explains more.
We spend a lot of time in the beginning learning these letters — often without any larger picture. We know that these shapes help us spell, but we don’t dive into what it means to spell. We just do it. We know what we can do, but we don’t know what we should do.