The Accessible Editor: Part Two — The Structured Things: Alternative Text
April 18, 2018
Post 2 of 6 on editorial accessibility: in which we discuss how to write alternative text … and when to lay off.
Recent Posts
The Accessible Editor: Part One – What is the Accessible Editor?
April 18, 2018
Post 1 of 6 on editorial accessibility: in which we introduce accessibility and talk about its scope: both physical and societal.
A Web Accessibility Primer and The Accessible Editor
March 14, 2018
Blend has formally documented and standardized our accessibility practice, which has led to two worthwhile content updates: an accessibility primer for clients and those new to the concept, and a talk/workshop that’s about to hit the road.
Editorial Triggers: A GatherContent Advent Calendar Video
December 18, 2017
This year, I was asked to help participate with GatherContent’s Advent Calendar video series. My topic – editorial triggers – is small, but important, in that it affects both one-off and non-frequent content workflows while saving us the trouble of that “OMG NEED TO GET THIS DONE NOW” stress. Thanks to GatherContent for including me […]
Podcast Feature: Write Now with Sarah Werner
December 6, 2017
I am excited to say that I was featured on an episode of Write Now this past week! And while it’s not necessarily 100% about content strategy and its ilk, it’s about the writing process, how I ended up where I am in life, and how my decisions and practice have led me to this […]
Making things real: Content strategy for realistic content management
June 29, 2017
How do we make our web dreams match up with the cold realization of our CMS? This transcript is loosely based on my 2017 Confab talk, “Making things real.”
Five Hundred Pages In
November 12, 2015
Five hundred pages into a content audit, I had a laundry list of things we could to to make the redesign work. My client – a mid-Atlantic university – was angling for a new CMS and a new redesign, and I had spelled out some standard content updates. But I was still searching for that […]
Tools, Dependence, and My War with the Road
September 12, 2015
It was dark when I stood up. There was a flash and a lot of movement, and then it was dark. Except for one streetlight, and then another. The road was a black canyon, kept awake by the steady blinking of my back taillight. Instinctively, I moved every limb and concentrated on the pain. Where […]
“Small CS: A Shoestring Approach to Content Strategy” – Now What? Conference 2015
September 9, 2015
The discussion around content strategy is framed by large examples, but it’s also the work of regional organizations, small universities, and mom and pop stores. How do we adapt the big concepts of content strategy to work within the constraints of a small organization? This transcript of my talk from Now What? Conference 2015 in Sioux Falls (April 30, 2015) explains more.
Kill Your Processes
April 12, 2015
We spend a lot of time in the beginning learning these letters — often without any larger picture. We know that these shapes help us spell, but we don’t dive into what it means to spell. We just do it. We know what we can do, but we don’t know what we should do.