We’re just a month away from Content Strategy Forum 2012 in Cape Town, South Africa, which is both really exciting and also humbling, as the kind folks at CS Forum are letting me talk during the event. Seriously. Not only am I going to South Africa, but I’m also included in what looks like a pretty fantastic list of speakers.
Smart stuff from Margot Bloomstein on connecting with fellow content strategists, from Sara Wachter-Boettcher on empowerment, from Melissa Rach on organizational change, and from Deane Barker about the needs of the indoctrinated audience.
The future of advertising has nothing to do with clients – it will happen from within, through a free-exchange of ideas and improvements, each of us building upon the successes of the others, working with each other to find solutions instead of against each other.
There are thousands of books about what it takes to learn the skills needed for our careers – the art and craft and promotion – but precious few about what it takes to understand the job that lies beneath. We know what to do, and why to do it, but we don’t learn how to push forward on a practical level. Mike Montiero’s Design is a Job is one of those precious few.
Know that we don’t provide just copy. We provide a process and a guide. What we write now will, subconsciously, serve as a template for future site copy. And while we know not every client will be faithful to that template, we need to provide them with the right tools in the beginning.
I had the wonderful opportunity to speak at Confab 2012. And now, for your benefit, I bring the entire thing to YOU! Below you’ll find the slideshow, notes and reference links, and a list of the images I used for the presentation.
I get it. People have a hard time trusting advertising agencies. This is not a new thing. This is born from decades of smoke and mirrors from both sides, I feel. Agencies are dependent upon what I’ve always called the Myth of the Grand Reveal – where things are done in secret and only revealed […]
Sometimes we get asked to write things for local publications. This was the case in March for the Sioux Falls Business Journal. So, naturally, I wrote about content. From the article, “Treat Website Content Like a Business Asset” from the Sioux Falls Business Journal: The case for developing a unified content strategy — all aspects […]
The theme of this year’s IA Summit – Cross-Channel Experiences – was well represented, and regardless of which wall of the user experience room you tend to lean against, it’s clear we’re all moving forward toward this universal promise of “future-friendly” web properties, where our content moves from one format to another through the magic […]
One of the most important parts of web design and development at Blend Interactive is what we call our Audiences and Outcomes process. The process – which borrows heavily from C. David Gammel’s Online and On Mission – helps determine site audiences and the expected outcomes of those audiences. It’s what drives decision making for […]