A Visit with Boye & Co.

In our quest to promote The Web Project Guide, Deane and I were guests of a recent Boye & Co. conference call. Boye & Co. is an educational professional networking group primarily focused on the world of tech and web development, so we spent a half hour talking about the book and taking questions from members — including about how difficult it is to write a book like this in the first place.

From Boye & Co.’s blog post, “Understanding The 24 Phases Of Web Projects“:

Getting into digital can be an intimidating and hard world to break into. Where most existing books are focused on those who are already doing it, this book aims to enable you to go deeper in your understanding of actually doing web projects.

As it was said during the call paraphrasing the famous Donald Rumsfeld quote:

“Take the unknown unknowns and explain to you what it is.”

In praising the book, Arild Henrichsen from Epinova in Oslo said:

“I like that the book is totally technology agnostic – the concepts are evergreen on their own.”

The book is written for you if you have not done many web launches before. Whether you are in marketing, communications, or IT, you’ll hopefully the book valuable.

Learn more about Boye & Co.’s model. Or, catch the full video within the blog post.