Category: Thoughts

Why The Web Project Guide Matters

The web industry is a complex, multi-stage, and multidisciplinary set of specialized practices, which makes it a difficult nut to crack if you’re not already a part of it. We wrote a book that helps provide context to a front-to-back web project, and this is why I think that matters.

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The Web Project Guide: Identify Your Audiences | Identify Outcomes and Expectations

Blend likes to begin all of our web projects – especially those that include strategy, design, or technical planning – with our “Audiences and Outcomes” workshop, which is simply an audience and expectation-focused discovery workshop that nails down the who and what of a site. This month’s chapter release focuses on those two directions: your audiences, and your outcomes/expectations.

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Introducing: The Web Project Guide

Things will be a little slow on Eating Elephant over the next few months, as we (Deane and I) are embarking on a new writing project: The Web Project Guide.

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Tools, Dependence, and My War with the Road

It was dark when I stood up. There was a flash and a lot of movement, and then it was dark. Except for one streetlight, and then another. The road was a black canyon, kept awake by the steady blinking of my back taillight. Instinctively, I moved every limb and concentrated on the pain. Where […]

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A Few Words on Mismatched Minifigs

My son has taken the head off of every one of his LEGO minifigs. He has rearranged everyone’s hair, given them new pants, and tossed the weapons into a giant pile on his LEGO table. He has no regard for canon. In the story of Star Wars, it’s now Darth who shot first, doing so […]

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