Even though there are usually dozens of things more important than your web content during a crisis, your ability to communicate in a helpful, empathetic, and useful way is key. Content strategy during a crisis isn’t about maximizing potential, but for providing guidance and clarity.
It’s time to get strategic and organized with the latest release. These chapters dive into developing a strategy for your content and creating a system for keeping it organized.
Where last month we talked about knowing our people and their motivations, this month our planned chapter releases are focused on knowing your content and its connections to your users. That’s right, it’s time to talk content inventories and analytics.
Blend likes to begin all of our web projects – especially those that include strategy, design, or technical planning – with our “Audiences and Outcomes” workshop, which is simply an audience and expectation-focused discovery workshop that nails down the who and what of a site. This month’s chapter release focuses on those two directions: your audiences, and your outcomes/expectations.
Two more chapters are going up, and this time we focus on better understanding who your web team is – who is going to help make these decisions for the larger project – and what that plan will look like as your ideas take shape.
The Web Project Guide is here! To start, read our Introduction. From there, you can check out the first two chapters, which are dedicated to those very early and formative stages at the start of a web project.
Things will be a little slow on Eating Elephant over the next few months, as we (Deane and I) are embarking on a new writing project: The Web Project Guide.
It was dark when I stood up. There was a flash and a lot of movement, and then it was dark. Except for one streetlight, and then another. The road was a black canyon, kept awake by the steady blinking of my back taillight. Instinctively, I moved every limb and concentrated on the pain. Where […]
My son has taken the head off of every one of his LEGO minifigs. He has rearranged everyone’s hair, given them new pants, and tossed the weapons into a giant pile on his LEGO table. He has no regard for canon. In the story of Star Wars, it’s now Darth who shot first, doing so […]
I don’t know what to tell people when they ask me what I do. I tell them that I help plan websites, because using my actual professional titles – content strategist; information architect; user experience strategist – leads to more confusion. Confusion not about what the title means, but about whether or not I do the things necessary to claim those titles. Some thoughts on that, camp, kayaking, and a painting that turned out to be totally bogus.