September 20, 2023
August 16, 2023
April 14, 2022
It’s The Web Project Guide Podcast, and we made you a new episode. The web industry is an industry built on the shoulders of those who came before us. CSS did not sprout fully formed from initial planning sessions, but as a gradual set of parameters that built upon the early design methods of the […]
July 31, 2020
The web industry is a complex, multi-stage, and multidisciplinary set of specialized practices, which makes it a difficult nut to crack if you’re not already a part of it. We wrote a book that helps provide context to a front-to-back web project, and this is why I think that matters.
April 13, 2020
Even though there are usually dozens of things more important than your web content during a crisis, your ability to communicate in a helpful, empathetic, and useful way is key. Content strategy during a crisis isn’t about maximizing potential, but for providing guidance and clarity.
September 6, 2019
It’s time to get strategic and organized with the latest release. These chapters dive into developing a strategy for your content and creating a system for keeping it organized.
August 6, 2019
Where last month we talked about knowing our people and their motivations, this month our planned chapter releases are focused on knowing your content and its connections to your users. That’s right, it’s time to talk content inventories and analytics.
July 2, 2019
Blend likes to begin all of our web projects – especially those that include strategy, design, or technical planning – with our “Audiences and Outcomes” workshop, which is simply an audience and expectation-focused discovery workshop that nails down the who and what of a site. This month’s chapter release focuses on those two directions: your audiences, and your outcomes/expectations.
June 4, 2019
Two more chapters are going up, and this time we focus on better understanding who your web team is – who is going to help make these decisions for the larger project – and what that plan will look like as your ideas take shape.
May 7, 2019
The Web Project Guide is here! To start, read our Introduction. From there, you can check out the first two chapters, which are dedicated to those very early and formative stages at the start of a web project.
April 2, 2019
Things will be a little slow on Eating Elephant over the next few months, as we (Deane and I) are embarking on a new writing project: The Web Project Guide.
September 12, 2015
It was dark when I stood up. There was a flash and a lot of movement, and then it was dark. Except for one streetlight, and then another. The road was a black canyon, kept awake by the steady blinking of my back taillight. Instinctively, I moved every limb and concentrated on the pain. Where […]
