Category: Thoughts

Empathy and Content Strategy: on Teaching, Listening and Affecting Change

Content strategy practitioners – and, really, the entire UX umbrella – serve a unique role in the life of a web property, in that we act as an advocate for people we may never know. But there’s another element of this process that can often be overlooked, and it’s the audience we know and understand and work with on a daily basis: the client.

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My Thoughts on IA Summit 2012: “Why Is the Sky Blue?”

The theme of this year’s IA Summit – Cross-Channel Experiences – was well represented, and regardless of which wall of the user experience room you tend to lean against, it’s clear we’re all moving forward toward this universal promise of “future-friendly” web properties, where our content moves from one format to another through the magic […]

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My First Principles

Earlier this month, Contents Magazine asked seven very smart people about their first principles – the things that ground every part of their work, whether in content or beyond. You should probably go read that. Then, Contents asked us to fill in the spaces by submitting our own answers to the question, “What are your […]

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Thoughts on “Defining the Damn Thing”

Jared’s right. In the past two years I’ve seen talk of content strategy shift from “we need to do this now” to “we need to claim our space,” and the rush to define the industry has likewise shifted from “this is what we do” to “this is what we control.” One of the most frustrating […]

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Callan on “Content First”

Spot on tidbit from Seattle’s own James Callan: develop your site with content in mind from the beginning, but don’t be so strict as to expect finalized web content before design begins. From “Content doesn’t need to come first” on Scarequot.es “Content first vs. content from the beginning: Is it semantics? Maybe. But it matters. […]

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Web-based driveway moments

Let’s make this quick. You know those times when you’re driving and listening to something SO GOOD that, when you arrive home, you pull up into the driveway and sit there. Waiting for it to finish. Waiting. Listening. Enjoying. That’s called a “Driveway Moment.” NPR may have created the term, but even if they haven’t […]

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Autocomplete and a loss of confidence

While dorking out and reading Morville & Callender’s Search Patterns, I came across this sentence: “A few years ago, results were the only reply. Our goal was a subsecond response. Now, with autocomplete and autosuggest, the results may precede the query.” From Search Patterns – Peter Morville & Jeffery Callender This is space-aged, mind reading […]

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Searching for a new SearchTest

With search testing comes the need for original, unrelated words. The goal, of course, is to make sure a Web site’s search function works. You throw unrelated words in, of course, so you can search for them. And while the standard “SearchTest” will bring up a series of specifically coded pages, that word is boring. […]

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Sometimes, Big Picture sucks

A project is made up of smaller parts. Each smaller part is developed on its own. The success of the project depends on the smaller parts, working together, doing their smaller part thing and being of general use to everyone involved. A Web site or a marketing campaign or a book or anything creative – […]

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Web sites need scripts, too

It’s old (well, SIX MONTHS old, which is, like, a BILLION YEARS in Web time) but I stumbled across a great quote from the illustrious Karen McGrane that sort of sums up why I’m so goofy excited about the idea of words – and other content – getting some real mainstream attention on the Web […]

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