Post 2 of 6 on editorial accessibility: in which we discuss how to write alternative text … and when to lay off.
Post 1 of 6 on editorial accessibility: in which we introduce accessibility and talk about its scope: both physical and societal.
I am excited to say that I was featured on an episode of Write Now this past week! And while it’s not necessarily 100% about content strategy and its ilk, it’s about the writing process, how I ended up where I am in life, and how my decisions and practice have led me to this […]
We spend a lot of time in the beginning learning these letters — often without any larger picture. We know that these shapes help us spell, but we don’t dive into what it means to spell. We just do it. We know what we can do, but we don’t know what we should do.
The fine people at Offscreen Magazine asked me to write about something – anything – and I landed on the weird junction of computer memory vs. human memory. It’s about photography. It’s about information architecture. It’s about my faulty memory. It’s about organization, its place in our life, and why it matters.
Know that we don’t provide just copy. We provide a process and a guide. What we write now will, subconsciously, serve as a template for future site copy. And while we know not every client will be faithful to that template, we need to provide them with the right tools in the beginning.
Google says “HELL NAH, MULTI-PAGE” and promises to provide results for view-all over paginated articles. From the Official Google Webmaster Central Blog: Therefore, to improve the user experience, when we detect that a content series also contains a single-page version (e.g. page-all.html), we’re now making a larger effort to return the single-page version in search […]
It’s not just a review of a simple iOS game: it’s a review on life itself. OR, it’s a treatise on the act of writing itself. It’s J. Nicholas Geist’s review of Infinity Blade on Kill Screen. And it’s LIKE WHOA. Infinity Blade is a game about iteration, about retreading old ground, about the small […]
Your home page is no longer your start page. It’s a home base, for sure – a quick escape to the front, an ejector seat for a lost user – but it’s no longer first contact. And it hasn’t been for a while, actually. The fact is, your start page is different for every user. […]
Resolution: BMOWP 03-2010 – Declaring This Day and Every Day: “Make Awesome Content Your Goal Day.” Whereas: our Web sites are no longer cluttered with clanky weasel words and business-ese, instead replaced with real language that real customers might use in real situations. You know, because those customers want to talk to a person, not […]