Category: Writing

Google JUST SAYS NO to Overpagination.

Google says “HELL NAH, MULTI-PAGE” and promises to provide results for view-all over paginated articles. From the Official Google Webmaster Central Blog: Therefore, to improve the user experience, when we detect that a content series also contains a single-page version (e.g. page-all.html), we’re now making a larger effort to return the single-page version in search […]

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Kill Screen’s Infinity Blade Review: Greatest Game Review Ever

It’s not just a review of a simple iOS game: it’s a review on life itself. OR, it’s a treatise on the act of writing itself. It’s J. Nicholas Geist’s review of Infinity Blade on Kill Screen. And it’s LIKE WHOA. Infinity Blade is a game about iteration, about retreading old ground, about the small […]

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Every page is your start page (so write that way)

Your home page is no longer your start page. It’s a home base, for sure – a quick escape to the front, an ejector seat for a lost user – but it’s no longer first contact. And it hasn’t been for a while, actually. The fact is, your start page is different for every user. […]

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A BMOWP declaration: Make Awesome Content Your Goal Day

Resolution: BMOWP 03-2010 – Declaring This Day and Every Day: “Make Awesome Content Your Goal Day.” Whereas: our Web sites are no longer cluttered with clanky weasel words and business-ese, instead replaced with real language that real customers might use in real situations. You know, because those customers want to talk to a person, not […]

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