Category: Writing

Podcast Feature: Write Now with Sarah Werner

I am excited to say that I was featured on an episode of Write Now this past week! And while it’s not necessarily 100% about content strategy and its ilk, it’s about the writing process, how I ended up where I am in life, and how my decisions and practice have led me to this […]

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Kill Your Processes

We spend a lot of time in the beginning learning these letters — often without any larger picture. We know that these shapes help us spell, but we don’t dive into what it means to spell. We just do it. We know what we can do, but we don’t know what we should do.

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Some quick thoughts on writing for the web

Know that we don’t provide just copy. We provide a process and a guide. What we write now will, subconsciously, serve as a template for future site copy. And while we know not every client will be faithful to that template, we need to provide them with the right tools in the beginning.

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