Category: Writing

Kill Your Processes

We spend a lot of time in the beginning learning these letters — often without any larger picture. We know that these shapes help us spell, but we don’t dive into what it means to spell. We just do it. We know what we can do, but we don’t know what we should do.

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Some quick thoughts on writing for the web

Know that we don’t provide just copy. We provide a process and a guide. What we write now will, subconsciously, serve as a template for future site copy. And while we know not every client will be faithful to that template, we need to provide them with the right tools in the beginning.

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Google JUST SAYS NO to Overpagination.

Google says “HELL NAH, MULTI-PAGE” and promises to provide results for view-all over paginated articles. From the Official Google Webmaster Central Blog: Therefore, to improve the user experience, when we detect that a content series also contains a single-page version (e.g. page-all.html), we’re now making a larger effort to return the single-page version in search […]

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Kill Screen’s Infinity Blade Review: Greatest Game Review Ever

It’s not just a review of a simple iOS game: it’s a review on life itself. OR, it’s a treatise on the act of writing itself. It’s J. Nicholas Geist’s review of Infinity Blade on Kill Screen. And it’s LIKE WHOA. Infinity Blade is a game about iteration, about retreading old ground, about the small […]

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Every page is your start page (so write that way)

Your home page is no longer your start page. It’s a home base, for sure – a quick escape to the front, an ejector seat for a lost user – but it’s no longer first contact. And it hasn’t been for a while, actually. The fact is, your start page is different for every user. […]

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A BMOWP declaration: Make Awesome Content Your Goal Day

Resolution: BMOWP 03-2010 – Declaring This Day and Every Day: “Make Awesome Content Your Goal Day.” Whereas: our Web sites are no longer cluttered with clanky weasel words and business-ese, instead replaced with real language that real customers might use in real situations. You know, because those customers want to talk to a person, not […]

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