With these last two chapters, we’re really not focusing on the site itself, but the processes around it — the people that will maintain things after launch, and the system around which constant improvements are made as the site grows more mature and enters into new areas of life.
Even though there are usually dozens of things more important than your web content during a crisis, your ability to communicate in a helpful, empathetic, and useful way is key. Content strategy during a crisis isn’t about maximizing potential, but for providing guidance and clarity.
I began my life as a content strategist by, weirdly enough, handling all site QA for Blend. It was an invaluable experience: I gained confidence in not just what a site should include, but how it is actually implemented, which allows me to better understand the technical considerations that come into every content decision. This […]
More and more, strategic content planning has moved from understanding communication and organization to helping select the tools and features that will make that communication and organization work. If you’re talking about requirements, that means — hopefully — you’ve done a good chunk of work figuring out what those requirements are.
It’s time to get strategic and organized with the latest release. These chapters dive into developing a strategy for your content and creating a system for keeping it organized.
Where last month we talked about knowing our people and their motivations, this month our planned chapter releases are focused on knowing your content and its connections to your users. That’s right, it’s time to talk content inventories and analytics.
Blend likes to begin all of our web projects – especially those that include strategy, design, or technical planning – with our “Audiences and Outcomes” workshop, which is simply an audience and expectation-focused discovery workshop that nails down the who and what of a site. This month’s chapter release focuses on those two directions: your audiences, and your outcomes/expectations.
Two more chapters are going up, and this time we focus on better understanding who your web team is – who is going to help make these decisions for the larger project – and what that plan will look like as your ideas take shape.
The Web Project Guide is here! To start, read our Introduction. From there, you can check out the first two chapters, which are dedicated to those very early and formative stages at the start of a web project.
Things will be a little slow on Eating Elephant over the next few months, as we (Deane and I) are embarking on a new writing project: The Web Project Guide.