Where last month we talked about knowing our people and their motivations, this month our planned chapter releases are focused on knowing your content and its connections to your users. That’s right, it’s time to talk content inventories and analytics.
Blend likes to begin all of our web projects – especially those that include strategy, design, or technical planning – with our “Audiences and Outcomes” workshop, which is simply an audience and expectation-focused discovery workshop that nails down the who and what of a site. This month’s chapter release focuses on those two directions: your audiences, and your outcomes/expectations.
Two more chapters are going up, and this time we focus on better understanding who your web team is – who is going to help make these decisions for the larger project – and what that plan will look like as your ideas take shape.
The Web Project Guide is here! To start, read our Introduction. From there, you can check out the first two chapters, which are dedicated to those very early and formative stages at the start of a web project.
Things will be a little slow on Eating Elephant over the next few months, as we (Deane and I) are embarking on a new writing project: The Web Project Guide.
I was a guest on the Design By Committee podcast with Matt Grocki and Justin Davis, where we talked about editorial accessibility, content modeling for content management systems, and picklebacks.
Blend has formally documented and standardized our accessibility practice, which has led to two worthwhile content updates: an accessibility primer for clients and those new to the concept, and a talk/workshop that’s about to hit the road.
This year, I was asked to help participate with GatherContent’s Advent Calendar video series. My topic – editorial triggers – is small, but important, in that it affects both one-off and non-frequent content workflows while saving us the trouble of that “OMG NEED TO GET THIS DONE NOW” stress. Thanks to GatherContent for including me […]
I am excited to say that I was featured on an episode of Write Now this past week! And while it’s not necessarily 100% about content strategy and its ilk, it’s about the writing process, how I ended up where I am in life, and how my decisions and practice have led me to this […]
How do we make our web dreams match up with the cold realization of our CMS? This transcript is loosely based on my 2017 Confab talk, “Making things real.”