Author: Corey Vilhauer

Understanding Site Search: A Four Part Series

As a part of a recent series on Blend Interactive’s feed about on-site search and tracking, I put together a four-part post about the nature of site search: how it’s used, why it matters, and how to take advantage of it within your organization. Part One: How Does Search Work? – Before we can make […]

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Why The Web Project Guide Matters

The web industry is a complex, multi-stage, and multidisciplinary set of specialized practices, which makes it a difficult nut to crack if you’re not already a part of it. We wrote a book that helps provide context to a front-to-back web project, and this is why I think that matters.

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The Web Project Guide: Identify Your Audiences | Identify Outcomes and Expectations

Blend likes to begin all of our web projects – especially those that include strategy, design, or technical planning – with our “Audiences and Outcomes” workshop, which is simply an audience and expectation-focused discovery workshop that nails down the who and what of a site. This month’s chapter release focuses on those two directions: your audiences, and your outcomes/expectations.

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