A new post has gone up over at the official Blend Interactive news and blog feed, in which I provide a counter to the (false) idea that WordPress is somehow better at SEO. This was a real scenario, and it was frustrating to both me and the client — a case of when a bit of […]
In our quest to promote The Web Project Guide, Deane and I were guests of a recent Boye & Co. conference call. Boye & Co. is an educational professional networking group primarily focused on the world of tech and web development, so we spent a half hour talking about the book and taking questions from […]
As a part of a recent series on Blend Interactive’s feed about on-site search and tracking, I put together a four-part post about the nature of site search: how it’s used, why it matters, and how to take advantage of it within your organization. Part One: How Does Search Work? – Before we can make […]
Content migration and site launch are points in the web project process that begin overlapping practices quickly and often. This month, we look at the complexities within both.
Even though there are usually dozens of things more important than your web content during a crisis, your ability to communicate in a helpful, empathetic, and useful way is key. Content strategy during a crisis isn’t about maximizing potential, but for providing guidance and clarity.
More and more, strategic content planning has moved from understanding communication and organization to helping select the tools and features that will make that communication and organization work. If you’re talking about requirements, that means — hopefully — you’ve done a good chunk of work figuring out what those requirements are.
Writing about writing (and also writing about the structure of content) in this month’s chapter launches.
It’s time to get strategic and organized with the latest release. These chapters dive into developing a strategy for your content and creating a system for keeping it organized.
Where last month we talked about knowing our people and their motivations, this month our planned chapter releases are focused on knowing your content and its connections to your users. That’s right, it’s time to talk content inventories and analytics.
Blend likes to begin all of our web projects – especially those that include strategy, design, or technical planning – with our “Audiences and Outcomes” workshop, which is simply an audience and expectation-focused discovery workshop that nails down the who and what of a site. This month’s chapter release focuses on those two directions: your audiences, and your outcomes/expectations.