Content migration and site launch are points in the web project process that begin overlapping practices quickly and often. This month, we look at the complexities within both.
Even though there are usually dozens of things more important than your web content during a crisis, your ability to communicate in a helpful, empathetic, and useful way is key. Content strategy during a crisis isn’t about maximizing potential, but for providing guidance and clarity.
More and more, strategic content planning has moved from understanding communication and organization to helping select the tools and features that will make that communication and organization work. If you’re talking about requirements, that means — hopefully — you’ve done a good chunk of work figuring out what those requirements are.
Writing about writing (and also writing about the structure of content) in this month’s chapter launches.
It’s time to get strategic and organized with the latest release. These chapters dive into developing a strategy for your content and creating a system for keeping it organized.
Where last month we talked about knowing our people and their motivations, this month our planned chapter releases are focused on knowing your content and its connections to your users. That’s right, it’s time to talk content inventories and analytics.
Blend likes to begin all of our web projects – especially those that include strategy, design, or technical planning – with our “Audiences and Outcomes” workshop, which is simply an audience and expectation-focused discovery workshop that nails down the who and what of a site. This month’s chapter release focuses on those two directions: your audiences, and your outcomes/expectations.
I was a guest on the Design By Committee podcast with Matt Grocki and Justin Davis, where we talked about editorial accessibility, content modeling for content management systems, and picklebacks.
Post 6 of 6 on editorial accessibility: in which we give you some parting words on how everything is okay and you will do great.
Post 5 of 6 on editorial accessibility: in which we go into headings and links — both the writing part and the structure part.