It’s The Web Project Guide Podcast, and we made you a new episode. I learned a big lesson when transitioning from the world of advertising copywriting — where words are tasked with driving a reaction, regardless of how clear that reaction might be — to the world of writing for the web: websites (and web […]
It’s The Web Project Guide Podcast, and we made you a new episode. A few months ago, I gave an internal “lunch and learn” presentation on a topic that is very personal to me — and, one that may have helped spur my entire career path. I taught everyone how to organize a record collection. […]
It’s The Web Project Guide Podcast, and we made you a new episode. Back in 2010, I discovered content strategy. I wrote a blog post, and that blog post was retweeted by someone named Kristina Halvorson. I had no idea who she was, but a quick search revealed she just wasn’t a random person: she […]
It’s The Web Project Guide Podcast, and we made you a new episode. I remember when I first attached an analytics suite to my blog. It was 2005, and it was a WordPress app called “Mint” — not the financial tracking service, but an independent analytics tracking service that I barely knew how to use. […]
We had a great time talking with Paula Land about inventories, audits, and giant reams of paper.
It’s The Web Project Guide Podcast, and we made you a new episode. The web industry is an industry built on the shoulders of those who came before us. CSS did not sprout fully formed from initial planning sessions, but as a gradual set of parameters that built upon the early design methods of the […]
A new post has gone up over at the official Blend Interactive news and blog feed, in which I provide a counter to the (false) idea that WordPress is somehow better at SEO. This was a real scenario, and it was frustrating to both me and the client — a case of when a bit of […]
In our quest to promote The Web Project Guide, Deane and I were guests of a recent Boye & Co. conference call. Boye & Co. is an educational professional networking group primarily focused on the world of tech and web development, so we spent a half hour talking about the book and taking questions from […]
As a part of a recent series on Blend Interactive’s feed about on-site search and tracking, I put together a four-part post about the nature of site search: how it’s used, why it matters, and how to take advantage of it within your organization. Part One: How Does Search Work? – Before we can make […]
Content migration and site launch are points in the web project process that begin overlapping practices quickly and often. This month, we look at the complexities within both.