Category: Books

The Web Project Guide: Identify Your Audiences | Identify Outcomes and Expectations

Blend likes to begin all of our web projects – especially those that include strategy, design, or technical planning – with our “Audiences and Outcomes” workshop, which is simply an audience and expectation-focused discovery workshop that nails down the who and what of a site. This month’s chapter release focuses on those two directions: your audiences, and your outcomes/expectations.

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Introducing: The Web Project Guide

Things will be a little slow on Eating Elephant over the next few months, as we (Deane and I) are embarking on a new writing project: The Web Project Guide.

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The New Smashing Book: Now with More ME!

I’m excited to officially announce the my inclusion in The Smashing Book #4: New Perspectives on Web Design. SURPRISE – I wrote about content strategy. The chapter, which focuses on both sides of the content strategy landscape – both user needs and editor needs – serves as a capstone to all of this empathy stuff that’s I’ve been writing and talking about over the past year and a half. So go buy it.

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Book Review: Design is a Job

There are thousands of books about what it takes to learn the skills needed for our careers – the art and craft and promotion – but precious few about what it takes to understand the job that lies beneath. We know what to do, and why to do it, but we don’t learn how to push forward on a practical level. Mike Montiero’s Design is a Job is one of those precious few.

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