The web industry is a complex, multi-stage, and multidisciplinary set of specialized practices, which makes it a difficult nut to crack if you’re not already a part of it. We wrote a book that helps provide context to a front-to-back web project, and this is why I think that matters.
With these last two chapters, we’re really not focusing on the site itself, but the processes around it — the people that will maintain things after launch, and the system around which constant improvements are made as the site grows more mature and enters into new areas of life.
Content migration and site launch are points in the web project process that begin overlapping practices quickly and often. This month, we look at the complexities within both.
I began my life as a content strategist by, weirdly enough, handling all site QA for Blend. It was an invaluable experience: I gained confidence in not just what a site should include, but how it is actually implemented, which allows me to better understand the technical considerations that come into every content decision. This […]
Diving into design and tackling the tangled problem of integrations in this month’s chapter releases.
Writing about writing (and also writing about the structure of content) in this month’s chapter launches.
It’s time to get strategic and organized with the latest release. These chapters dive into developing a strategy for your content and creating a system for keeping it organized.
Where last month we talked about knowing our people and their motivations, this month our planned chapter releases are focused on knowing your content and its connections to your users. That’s right, it’s time to talk content inventories and analytics.
Blend likes to begin all of our web projects – especially those that include strategy, design, or technical planning – with our “Audiences and Outcomes” workshop, which is simply an audience and expectation-focused discovery workshop that nails down the who and what of a site. This month’s chapter release focuses on those two directions: your audiences, and your outcomes/expectations.
Two more chapters are going up, and this time we focus on better understanding who your web team is – who is going to help make these decisions for the larger project – and what that plan will look like as your ideas take shape.