September 20, 2023
August 16, 2023
July 14, 2010
While dorking out and reading Morville & Callender’s Search Patterns, I came across this sentence: “A few years ago, results were the only reply. Our goal was a subsecond response. Now, with autocomplete and autosuggest, the results may precede the query.” From Search Patterns – Peter Morville & Jeffery Callender This is space-aged, mind reading […]
June 29, 2010
With search testing comes the need for original, unrelated words. The goal, of course, is to make sure a Web site’s search function works. You throw unrelated words in, of course, so you can search for them. And while the standard “SearchTest” will bring up a series of specifically coded pages, that word is boring. […]
May 26, 2010
A project is made up of smaller parts. Each smaller part is developed on its own. The success of the project depends on the smaller parts, working together, doing their smaller part thing and being of general use to everyone involved. A Web site or a marketing campaign or a book or anything creative – […]
April 7, 2010
It’s old (well, SIX MONTHS old, which is, like, a BILLION YEARS in Web time) but I stumbled across a great quote from the illustrious Karen McGrane that sort of sums up why I’m so goofy excited about the idea of words – and other content – getting some real mainstream attention on the Web […]
March 24, 2010
Resolution: BMOWP 03-2010 – Declaring This Day and Every Day: “Make Awesome Content Your Goal Day.” Whereas: our Web sites are no longer cluttered with clanky weasel words and business-ese, instead replaced with real language that real customers might use in real situations. You know, because those customers want to talk to a person, not […]
January 11, 2010
I know – and, I assume, every copywriter worth his or her weight in legal pads knows – that the days of living solely on print copy and television scripts are waning. And while there may be a few that can continue spitting out inspired old-media copy for 40 hours a week, whether because the […]
