Even though there are usually dozens of things more important than your web content during a crisis, your ability to communicate in a helpful, empathetic, and useful way is key. Content strategy during a crisis isn’t about maximizing potential, but for providing guidance and clarity.
I’m Corey Vilhauer.
I’m a user experience strategist at Blend Interactive, a small shop in the heart of the Midwest, where I specialize in content strategy, information architecture, and editor/end user quality assurance.
I began my life as a content strategist by, weirdly enough, handling all site QA for Blend. It was an invaluable experience: I gained confidence in not just what a site should include, but how it is actually implemented, which allows me to better understand the technical considerations that come into every content decision. This […]
Two new chapter releases focused on understanding how hosting affects your web project, as well as how to choose and engage with an integration partner.
More and more, strategic content planning has moved from understanding communication and organization to helping select the tools and features that will make that communication and organization work. If you’re talking about requirements, that means — hopefully — you’ve done a good chunk of work figuring out what those requirements are.
Diving into design and tackling the tangled problem of integrations in this month’s chapter releases.
Writing about writing (and also writing about the structure of content) in this month’s chapter launches.
It’s time to get strategic and organized with the latest release. These chapters dive into developing a strategy for your content and creating a system for keeping it organized.
Where last month we talked about knowing our people and their motivations, this month our planned chapter releases are focused on knowing your content and its connections to your users. That’s right, it’s time to talk content inventories and analytics.
Blend likes to begin all of our web projects – especially those that include strategy, design, or technical planning – with our “Audiences and Outcomes” workshop, which is simply an audience and expectation-focused discovery workshop that nails down the who and what of a site. This month’s chapter release focuses on those two directions: your audiences, and your outcomes/expectations.
Two more chapters are going up, and this time we focus on better understanding who your web team is – who is going to help make these decisions for the larger project – and what that plan will look like as your ideas take shape.