Content migration and site launch are points in the web project process that begin overlapping practices quickly and often. Migration is largely a strategic content process, except actually it turns out to be an operations and development process, in which data is transferred through complicated connectors or simply copy-pasted from one WYSIWYG field to another. […]
I began my life as a content strategist by, weirdly enough, handling all site QA for Blend. It was an invaluable experience: I gained confidence in not just what a site should include, but how it is actually implemented, which allows me to better understand the technical considerations that come into every content decision. This […]
Two new chapter releases focused on understanding how hosting affects your web project, as well as how to choose and engage with an integration partner.
More and more, strategic content planning has moved from understanding communication and organization to helping select the tools and features that will make that communication and organization work. If you’re talking about requirements, that means — hopefully — you’ve done a good chunk of work figuring out what those requirements are.
Diving into design and tackling the tangled problem of integrations in this month’s chapter releases.
Writing about writing (and also writing about the structure of content) in this month’s chapter launches.
It’s time to get strategic and organized with the latest release. These chapters dive into developing a strategy for your content and creating a system for keeping it organized.
Where last month we talked about knowing our people and their motivations, this month our planned chapter releases are focused on knowing your content and its connections to your users. That’s right, it’s time to talk content inventories and analytics.
Blend likes to begin all of our web projects – especially those that include strategy, design, or technical planning – with our “Audiences and Outcomes” workshop, which is simply an audience and expectation-focused discovery workshop that nails down the who and what of a site. This month’s chapter release focuses on those two directions: your audiences, and your outcomes/expectations.
Two more chapters are going up, and this time we focus on better understanding who your web team is – who is going to help make these decisions for the larger project – and what that plan will look like as your ideas take shape.