The discussion around content strategy is framed by large examples, but it’s also the work of regional organizations, small universities, and mom and pop stores. How do we adapt the big concepts of content strategy to work within the constraints of a small organization? This transcript of my talk from Now What? Conference 2015 in Sioux Falls (April 30, 2015) explains more.
When we become familiar with our surroundings, two seemingly contrary things begin to happen: we start ignoring certain annoyances – and we uncover new ones. It happens in our everyday lives – we ignore the creaky floorboards of our house, but suddenly find fault in the loose cupboard doors; we become accustomed to one co-worker’s […]
With search testing comes the need for original, unrelated words. The goal, of course, is to make sure a Web site’s search function works. You throw unrelated words in, of course, so you can search for them. And while the standard “SearchTest” will bring up a series of specifically coded pages, that word is boring. […]