The Web Project Guide: Model Your Content | Write for People and Machines
October 10, 2019
Writing about writing (and also writing about the structure of content) in this month’s chapter launches.
Category: Microcopy
Login is not a verb
April 11, 2011
Without fail, there is one argument I find myself involved in with every site I test: LOGIN is not a verb. You do not “login” to a website. That’s just not a word. You “LOG IN.” “Login” is a thing. That’s the login, which is where you log in. Next time, I refuse to have […]
Over-security questions
January 28, 2011
Hey, let’s not get the idea that I only think about web passwords, because I don’t, despite this being the second consecutive blog post about web passwords. But, you know, sometimes companies do it wrong. Background: I sometimes forget passwords, especially those connected to sites I rarely visit. When that happens, I usually just click […]
This post is not intended for distribution, so STOP LOOKING AT IT.
January 7, 2011
Go ahead. Go to this site: Senior Healthcare Consultants. Notice the line at the bottom of every page. “This site is not intended for distribution to any client.” Snicker. Laugh out loud, if you want; let loose with a rolling guffaw, friends, because that line may be the funniest thing you’ll read all week. Then, […]
Spoiler alert: collateral editing
October 18, 2010
Spoiler alert, you guys. So New York Magazine’s Vulture blog posted a little ditty about whether or not Don Draper chose the right woman on Mad Men’s season finale, complete with an episode spoiler right in the headline: “Is Megan Really Right for Don?” Spoilers in the headline? One comment summed it all up: “It’d […]