Category: Confab

Making things real: Content strategy for realistic content management

Everyone has a plan. Until reality sets in. So how do we make our dreams match up with the cold realization of a content management system integration? It’s called “reification,” and it’s the act of making something real. This transcript is loosely based on notes from my Confab Central 2017 talk, “Making things real: Content strategy for realistic content management.”

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Conference Speaking and Defining Success

A lot of praise for Karen McGrane’s recent column, a little notice about a post I wrote about speaking, and a whole bunch of excitement for our gradual shift toward audience-centered talks.

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On Attending Conferences

Confab was a big deal for me in 2011. I reinforced a lot of assumed friendships and started dozens more, all while basking in the glow of being among my people. So it was my pleasure to write a blog post for the Confab Events blog about how important the conference experience is.

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Confab 2012

We’re finally crawling out from under several major deadlines here at Eating Elephant headquarters, and figured it was about time to pass on the great news: Confab is back! Early bird sign-up for Confab 2012 is currently underway. I’d jump on this while you still can – last year’s conference filled up fast, with a […]

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Extravert vs. introvert: the 50/50 nature of content strategists

In a month, I’m going to a conference: Confab 2011, a full three days of content strategy nerds milling around downtown Minneapolis. I’m excited, to say the least. But, I’m also sort of nervous. Meeting people isn’t my strong suit. I kind of hate it. I overcompensate. Then I brood. Then I cry a little […]

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