“Making Friends in the Edit Bay” – Now What? Conference 2013

The Presentation

This talk is adapted in part from interviews and research for an article called “Empathy and Content Strategy: Teaching, Listening and Affecting Change”.

The Notes:

• Blend Interactive
• Whitney Hess, “On Empathy and Apathy: Two Case Studies”
• Tiffani Jones-Brown, “Making Things Hard”
• Archers of Loaf, “Web in Front” music video
• 500px Terms of Service
• “Clarifying Our Vocabulary: The Words We Use,” Eating Elephant
• Baleen Whale

The Resources:

• Chip and Dan Heath, Switch: How to Change Things When Change is Hard
• Ahava Leibtag, “Content Strategy Switch: How to Change When Change is Hard.”
• Merlin Mann, “Resolved: Stop Blaming the Pancake”

The Images:

• “SJSA Grade Six – The Year I Rebelled”, Michael 1952
• “Question mark in Esbjerg”, alexanderdrachmann
• “Whale Skeleton”, Wikimedia
• “I feel so, transparent”, Swamibu
• “Teaching with Emotion: A Halloween Story”, woodleywonderworks
• “Nitrogen fixation”, Ecoagriculture Partners
• “An American pineapple…”, The Library of Congress