“Small CS: A Shoestring Approach to Content Strategy” – Content Strategy Summit 2015

The Presentation

The following slides are from the presentation given at Confab Central 2015. For a video and transcript, you can view the video from Now What? Conference 2015.

Links

• Wrestlemania III
• Hulk Hogan vs. Andre the Giant – Wrestlemania III
• Randy Savage vs. Ricky Steamboat – Wrestlemania III
• “COPE: Create Once, Publish Everywhere” – via Programmable Web
• “The Boston Globe” – Karen McGrane & Ethan Marcotte via Responsive Web Design
• “Case Study: How Marriott International Employes a Content-Driven Global Extranet to Deliver Great Customer Experiences” – Amanda Tevis via Slideshare
• “The Myth of the Perfect Methodology” from Confab 2012
• How to Grow a Square Watermelon
• Undercover User Experience Design – Cennydd Bowles and James Box
• “This is Why I’ll Never be an Adult” – Hyperbole and a Half
• “Content Strategy Gut Checks” – Dan Eizans
• “Outsourcing Your User Research is Like Outsourcing Your Vacation” – Jared Spool
• Just Enough Research – Erika Hall
• “Content Strategy on a Shoestring Budget” – Carrie Hane Dennison
• Content Strategy for Mobile – Karen McGrane
• University of Minnesota’s Lion Research Center
• Snapshot Serengeti

Image Credits

All images my own, unless listed below. All photos used under Creative Commons Attribution 2.0 aside from product logos and images from World Wrestling Entertainment, which are used under Fair Use guidelines.

• “Strong Man is Strong” – Lauren Mitchell
• “Puggy Moneybags” – Surya Buchwald
• “Square Watermelon” – Catherine
• “Lounge room, sofas, pillows, armchairs, end tables, lamps, art, sideboard, wood walls, striped carpet, red and yellow, contemporary furniture, Renaisance Hotel, Schaumburg, Illinois, USA” – Wonderland
• “On the 54:th floor (Explore 2014-03-08)” – Susanne Nilsson
• “If There’s a Rocket, Tie Me To It” – wackystuff
• “Lions Family Portrait”– Benh LIEU SONG
• “The Fighting Cocks – pub in Moseley – Wind direction” – Elliott Brown
• “…in the name of love” – Chrishna
• “Dickens Festival” – Helena
• “poker chips” – Kumar Jhuremalani