“Empathy: Content Strategy’s Hidden Deliverable” – Confab 2013
The Presentation
This talk is adapted in part from interviews and research for an article called “Empathy and Content Strategy: Teaching, Listening and Affecting Change”.
The Notes
- Blend Interactive
- Chip and Dan Heath, Switch: How to Change Things When Change is Hard
- Merlin Mann, “Resolved: Stop Blaming the Pancake”
- David Foster Wallace, “Transcription of the 2005 Kenyon Commencement Address”
- Empathy definition
- Whitney Hess, “On Empathy and Apathy: Two Case Studies”
- Archers of Loaf, “Web in Front” music video
- Tiffani Jones-Brown, “Making Things Hard”
- 500px Terms of Service
- “Clarifying Our Vocabulary: The Words We Use,” Eating Elephant
- Baleen Whale
- Richard Ingram, “Approaches to Web Strategy”
- Erin Kissane, @kissane – 9 Apr 12
The Images
- “doorways: gateway to (lexical) knowledge”, JonathanCohen
- “Question mark in Esbjerg”, alexanderdrachmann
- “ARCHERS OF LOAF”, Caren Parmelee
- “Whale Skeleton”, Wikimedia
- “Three paths from A to B”, Wikimedia
- “Tools IMG_0171”, OZinOH
- “Teaching with Emotion: A Halloween Story”, woodleywonderworks
- “SJSA Grade Six – The Year I Rebelled”, Michael 1952
- “This is not communication”, mollybob
- “An American pineapple…”, The Library of Congress