“Empathy: Content Strategy’s Hidden Deliverable” – Confab 2013

The Presentation

This talk is adapted in part from interviews and research for an article called “Empathy and Content Strategy: Teaching, Listening and Affecting Change”.

The Notes

• Blend Interactive
• Chip and Dan Heath, Switch: How to Change Things When Change is Hard
• Merlin Mann, “Resolved: Stop Blaming the Pancake”
• David Foster Wallace, “Transcription of the 2005 Kenyon Commencement Address”
• Empathy definition
• Whitney Hess, “On Empathy and Apathy: Two Case Studies”
• Archers of Loaf, “Web in Front” music video
• Tiffani Jones-Brown, “Making Things Hard”
• 500px Terms of Service
• “Clarifying Our Vocabulary: The Words We Use,” Eating Elephant
• Baleen Whale
• Richard Ingram, “Approaches to Web Strategy”
• Erin Kissane, @kissane – 9 Apr 12

The Images

• “doorways: gateway to (lexical) knowledge”, JonathanCohen
• “Question mark in Esbjerg”, alexanderdrachmann
• “ARCHERS OF LOAF”, Caren Parmelee
• “Whale Skeleton”, Wikimedia
• “Three paths from A to B”, Wikimedia
• “Tools IMG_0171”, OZinOH
• “Teaching with Emotion: A Halloween Story”, woodleywonderworks
• “SJSA Grade Six – The Year I Rebelled”, Michael 1952
• “This is not communication”, mollybob
• “An American pineapple…”, The Library of Congress