“Writing for Your Audience — The Message, the Words, the Plan” – Business Sense Workshop, March 2017

The Slides

The Self-Promotion

The Stats You Shouldn’t Care About

  • Chartbeat: “Why Publishers are Killing Pageviews to Capitalize on Reader Attention”
  • Nielsen Norman Group: “How Little Do Users Read?”
  • ResearchGate: “The effects of reading speed and reading patterns on the understanding of text read from screen”
  • CoSchedule Blog: “How To Get People To (Actually) Read Your Content”
  • Message