We spend a lot of time in the beginning learning these letters — often without any larger picture. We know that these shapes help us spell, but we don’t dive into what it means to spell. We just do it. We know what we can do, but we don’t know what we should do.
My son has taken the head off of every one of his LEGO minifigs. He has rearranged everyone’s hair, given them new pants, and tossed the weapons into a giant pile on his LEGO table. He has no regard for canon. In the story of Star Wars, it’s now Darth who shot first, doing so […]
I had the wonderful opportunity to speak at Confab 2012. And now, for your benefit, I bring the entire thing to YOU! Below you’ll find the slideshow, notes and reference links, and a list of the images I used for the presentation.
A little more than three months ago, Erin Kissane approached me about writing for the first issue of a new content publication, Contents Magazine. I said yes. Of course I said yes. That article went live today. From “A Content Methodology Primer”: It’s romantic to think that content work is an art, all brandy, pipes, […]
Here’s what I’m not. I’m not a pipe fitter. I’m not a garage door salesman. I’m not a software engineer or a big box retail executive or a business journalist. I’m not a butcher, baker or candlestick maker. Damn it, Jim, I’m not a doctor NOR am I a mechanic. As content strategists, we are […]
Methodology. An ugly word, to be sure. Cold and clinical, it marginalizes flexibility in the name of process. Gross. Yet, we all seek it out. We all want a methodology – a guide to doing what we are going to do. We want it for us. We want it for our clients. We want to […]
So let’s not try to tackle an in depth review of Erin Kissane’s The Elements of Content Strategy, because the book itself is very good and we won’t do it much justice other than to say “you should read this if you’re into content strategy and want to get better and need a great little […]