Where last month we talked about knowing our people and their motivations, this month our planned chapter releases are focused on knowing your content and its connections to your users. That’s right, it’s time to talk content inventories and analytics.
The first rule of card sorting is… No. I can’t do it. I refuse to do the Fight Club joke. There are rules, though. Unwritten rules, yes, but rules all the same. And that first rule is the one we’re all taught to revere from the beginning: you don’t facilitate a remote card sort unless […]
So, nearly 21 months after writing her introduction post on The Value of Content, Brain Traffic VP Melissa Rach finally gets to Part Two. The wait? TOTALLY worth it. From “The Value of Content, Part 2: Nobody’s Perfect:” Start by defining what you’re measuring Ok, so how do you reduce uncertainty? The first thing you […]