September 20, 2023
August 16, 2023
December 7, 2011
A little more than three months ago, Erin Kissane approached me about writing for the first issue of a new content publication, Contents Magazine. I said yes. Of course I said yes. That article went live today. From “A Content Methodology Primer”: It’s romantic to think that content work is an art, all brandy, pipes, […]
October 13, 2011
The first rule of card sorting is… No. I can’t do it. I refuse to do the Fight Club joke. There are rules, though. Unwritten rules, yes, but rules all the same. And that first rule is the one we’re all taught to revere from the beginning: you don’t facilitate a remote card sort unless […]
July 19, 2011
Here’s what I’m not. I’m not a pipe fitter. I’m not a garage door salesman. I’m not a software engineer or a big box retail executive or a business journalist. I’m not a butcher, baker or candlestick maker. Damn it, Jim, I’m not a doctor NOR am I a mechanic. As content strategists, we are […]
June 28, 2011
So, nearly 21 months after writing her introduction post on The Value of Content, Brain Traffic VP Melissa Rach finally gets to Part Two. The wait? TOTALLY worth it. From “The Value of Content, Part 2: Nobody’s Perfect:” Start by defining what you’re measuring Ok, so how do you reduce uncertainty? The first thing you […]
May 27, 2011
Methodology. An ugly word, to be sure. Cold and clinical, it marginalizes flexibility in the name of process. Gross. Yet, we all seek it out. We all want a methodology – a guide to doing what we are going to do. We want it for us. We want it for our clients. We want to […]
April 12, 2011
So let’s not try to tackle an in depth review of Erin Kissane’s The Elements of Content Strategy, because the book itself is very good and we won’t do it much justice other than to say “you should read this if you’re into content strategy and want to get better and need a great little […]
