Category: A List Apart

Conference Speaking and Defining Success

A lot of praise for Karen McGrane’s recent column, a little notice about a post I wrote about speaking, and a whole bunch of excitement for our gradual shift toward audience-centered talks.

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Audiences, Outcomes, and Determining User Needs

One of the most important parts of web design and development at Blend Interactive is what we call our Audiences and Outcomes process. The process – which borrows heavily from C. David Gammel’s Online and On Mission – helps determine site audiences and the expected outcomes of those audiences. It’s what drives decision making for […]

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