“Content Everyone” – Digital Content Strategies Conference 2013

The Presentation

This talk is adapted in part from interviews and research for an article called “Empathy and Content Strategy: Teaching, Listening and Affecting Change”.

The Notes:

• Blend Interactive
• Content Everywhere, Sara Wachter-Boettcher
• “For a Future-Friendly Web,” Brad Frost
• Chip and Dan Heath, Switch: How to Change Things When Change is Hard
• Ahava Leibtag, “Content Strategy Switch: How to Change When Change is Hard.”
• Merlin Mann, “Resolved: Stop Blaming the Pancake”
• Mike Montiero, “Let’s Make Better Mistakes Tomorrow”
• Whitney Hess, “On Empathy and Apathy: Two Case Studies”
• Tiffani Jones-Brown, “Making Things Hard”
• Archers of Loaf, “Web in Front” music video
• 500px Terms of Service
• “Clarifying Our Vocabulary: The Words We Use,” Eating Elephant
• Baleen Whale
• Eureka Effect

The Images:

• “San Diego beaches”, bsteve76
• “SJSA Grade Six – The Year I Rebelled”, Michael 1952
• “Trivial Pursuit”, bcymet
• “Rockettes”, ralph and jenny
• “doorways: gateway to (lexical) knowledge”, JonathanCohen
• “Question mark in Esbjerg”, alexanderdrachmann
• “Tropical Blue”, timsackton
• “Whale Skeleton”, Wikimedia
• “I feel so, transparent”, Swamibu
• “Teaching with Emotion: A Halloween Story”, woodleywonderworks
• “Domenico-Fetti Archimedes 1620”, Wikimedia
• “Nitrogen fixation”, Ecoagriculture Partners
• “An American pineapple…”, The Library of Congress